New Yorkers Choosing To Vacation In New York State Will Make A Difference In 2021

May 5, 2021 at 12:15 pm

Travelers Can ROAM THE EMPIRE And Support New York’s Recovery 

ORANGE COUNTY, N.Y. (May 5, 2021) – In a statewide collaboration coordinated by the New York State Tourism Industry Association, New York State residents are being asked to ‘ROAM THE EMPIRE’ in 2021.

Destination marketing organizations, museums, attractions, and other tourism related businesses are rallying New Yorkers to ‘ROAM THE EMPIRE’ and choose their home state when making their 2021 travel and vacation plans. Organizers of the ‘ROAM THE EMPIRE’ initiative point to the obvious benefits that will result if New Yorkers choose to explore the Empire State and vacation in-state in 2021. 

“In any given year, New York State’s diverse destinations and attractions provide great reasons
for our fellow New Yorkers to plan their getaways within our borders,” states Bob Provost, President of the New York State Tourism Industry Association (NYSTIA). “But this year is different. This year, New Yorkers choosing to vacation in New York will make a huge impact. They will help reemploy over 300,000 of their fellow New Yorkers who lost tourism-related jobs during the pandemic in 2020. They will help revitalize local businesses and communities. And they will restore sorely needed state and local tax revenue to help fund our state’s economic recovery.”`

“Now that New Yorkers are ready to travel, Orange County, N.Y. is excited to showcase destinations that are accessible, affordable, operating safely and ready to provide experiences and create memories they will treasure for years to come,” says Orange County Tourism Director Amanda Dana. “’ROAM THE EMPIRE’ and you’ll find Orange County offers world-class vacation destinations and experiences. It’s an opportunity to have a great vacation while doing something good for our fellow New Yorkers.”  New Yorkers are ready to travel, Orange County, N.Y. is excited to showcase destinations that are accessible, affordable, operating safely and ready to provide experiences and create memories they will treasure for years to come,” says Orange County Tourism Director Amanda Dana. “’ROAM THE EMPIRE’ and you’ll find Orange County offers world-class vacation destinations and experiences. It’s an opportunity to have a great vacation while doing something good for our fellow New Yorkers.”  

The ‘ROAM THE EMPIRE’ campaign was developed pro bono by the highly regarded marketing firm MOWER and is being launched organically with no budget nor paid media planned. Participants statewide are supporting the program through social media, websites, and individual outreach. 

About New York State Tourism:
Tourism is the third largest industry in New York State. The tourism industry has paid dividends for years to New York’s economy, setting new records for economic benefit in each of the past five years. In 2019, the tourism industry attracted 265 million visitors and generated record high levels of impact:

• $72 Billion in spending at New York State businesses large and small,
• $39 Billion in disposable income and over 961,000 jobs for New York State residents and
• $9+ Billion in state and local taxes, the equivalent of $1,248 for every New York State household.

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